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Baigent Digital completes successful digital consultancy project for international charity IFAW

Jul 10

The ‘International Fund for Animal Welfare’ (IFAW) appointed Baigent Digital to help turn its complex and comprehensive requirements for a new online presence into a suitable technical ‘request for proposal’.

The scope was mighty…a new online eCRM platform that will allow IFAW to engage with its supporters in 17 countries, in their own languages and include advocacy actions such as accepting donations using the local payment methods and currencies.  To develop a coherent view of its supporters and to leverage the vast amount of data the charity already has, integration with its existing offline CRM database was a central requirement.

Baigent’s Operations Director, Jim Raymond commented “Working exclusively with IFAW’s US team meant all meetings were conducted via conferencing facilities.  For one meeting we had the IFAW team in Cape Cod on the east coast of the US, a US-based vendor on the west coast, an IFAW team member in Lebanon, our Steve in Hertfordshire and myself in London!  Our collaboration technology made meetings and ultimately a project like this possible and enabled us to work effectively and productively wherever we were."

The eight week project is now complete and successfully resulted in an RFP document suitable for distribution to vendors.

You say

Baigent are so much more than a web agency – they are digital strategists. Developing and implementing a focused and responsive digital strategy is at the heart of how we deliver product and create and maintain relationships with our customers and supporters. Baigent are instrumental in our ongoing development of that digital strategy and are highly valued partners. They are stimulating, provocative, knowledgeable and have the unusual capacity to work with us in a genuinely strategic manner.

James Burden, Associate Director at Scripture Union


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