Baigent Digital's fundraising tools support Action for Children's TV campaign
Dec 09
Baigent Digital's new sophisticated online fundraising website developed for Action for Children is now live and processing donations. Developed as part of their rebranding project, the site is supporting their current child neglect TV campaign featuring Davina McCall.
One of the largest children's charities in the UK, Action for Children has worked with Baigent to develop the eye-catching website which enables one-off and regular giving. The charity chose our fundraising tools because they are scalable and can support high profile campaigns on the television, radio and national press, which will allow the children's charity to maximise the amount of income raised online. The fully branded donation pages can be customised by Action for Children according to individual campaigns to encourage donor form completion. The success of each marketing campaign can be measured by the incorporation of Google Analytics into the fundraising platform.
Richard Saunders, E-marketing Manager for Action for Children says "We chose Baigent for their extensive expertise in online fundraising. Good technology plays a vital part in our current fundraising effort and we have enjoyed working with Baigent on this project."
Jim Raymond, Commercial Director of Baigent adds "this is what we do best. It's great to be given the opportunity to show what we can do for this respected and well-known children's charity."