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Creative Tap image and UNICEF logo

UNICEF UK chosen as first charity partner for Creative Tap Award

Jun 10

Leading children’s charity, UNICEF UK, has been selected as the first charity partner to be given cutting-edge design by Baigent Digital's new creative digital award scheme - the Creative Tap www.creativetap.co.uk

The Creative Tap Award, established by our creative team, invites design students to design a concept in response to a digital brief set by a chosen charity. The winning entry is given back to the charity for possible implementation, benefitting both the charity and the student who is awarded an internship with our agency.

UNICEF UK are delighted to have been asked to be involved in the first year of this innovative award and are eagerly looking forward to seeing the students’ inspirational designs. As the chosen charity for Creative Tap 2010, UNICEF UK will have an involvement in writing the brief, contributing to the judging panel and ultimately, receiving the winning creative concept for their use.

Steven Ramsay, Creative Director of Baigent Digital comments "We’re really excited that UNICEF UK has become Creative Tap’s charity partner this year. This is totally unique not just for students but for the charity sector in showcasing new creative innovation. This can only benefit and push the boundaries for the charity partner of Creative Tap and set the benchmark for digital design in the third sector as a whole."