To us, charity website design is special. We’re designing to help you help whether it’s people, animals, causes or places. Your website has to sing louder than other charities to get the engagement and support that you need. Looks matter - on average a user will decide to stay or go in eight seconds and the design of your site plays a huge part in this choice.
So it’s important to take time to understand your cause, how you’re helping and what you’re doing in the field. We look at the big picture – what you’re trying to achieve. A good creative is part interpreter and part detective whose role is to express what you want to say about yourself through your website. Our team brings excitement, enthusiasm, colour, drive, innovation and spontaneity, together with a wealth of experience from major blue chip website design; brand conception and implementation to charity campaign microsites.
In practical terms, good creative marries function, usability and aesthetic, whether you're designing for the web, mobile, TV or iPad. We’re rigorous in our approach to usability and testing, functionality and accessibility, but ultimately we know it’s the visuals that inspire, delight and motivate. We strive to design sites that evoke feelings in the user, that express emotion. Our client’s faces light up when they see our designs.
You want some care, some TLC, not a shelf solution. You want someone to think about your site and relate to it and have empathy. We don’t just respond to a brief, we engage with it. We care about what we do. We care about the sector and ultimately the individuals they help and that passion extends throughout the company.
Steven Ramsay, Head of Creativity, Baigent Digital
Having a strong design group in the same room as a bunch of techies who can build whatever you want them to build is powerful. They fire off each other and come up with results that seem very simple yet impactful from a design perspective, do the job from a visual and functional point of view very smoothly and get great results which feeds back to our clients.
Martin Campbell, MD, Baigent Digital