Action for ChildrenImage of Action for Children donate pageAction for Children stage one donation pageImage of Child Neglect campaign page

Action for Childrensecure.actionforchildren.org.uk

These fully branded one-off and Direct Debit donation forms encourage regular giving and increase donor completion.

Key features:

  • The powerful fundraising forms support the three year 'Wake Up To Child Neglect' national tv campaign featuring Davina McCall, with the objective of raising £17m for the charity
  • Tailored one-off credit/debit payment forms and regular Direct Debits are scalable and can cope with spikes in demand due to mass-market advertising
  • Fundraising forms have been fully branded following Action for Children's brand guidelines and eye-catching visuals to provide an optimal donor experience 
  • Fully customisable left pane slot has been used as a navigation tool to allow the donor to browse through the different areas of the site

Results

We chose Baigent for their extensive expertise in online fundraising. Good technology plays a vital part in our current fundraising effort and we've thoroughly enjoyed working with Baigent on this project.

Richard Saunders, E-Marketing Manager, Action for Children