Our six year partnership with Cancer Research UK has contributed to major increases in their levels of online interaction and income.
Online fundraising - key features:
- Bespoke, multiple stage online fundraising forms for one-off credit/debit payments and regular Direct Debits
- Address look-up reduces donor drop off rates and allows for quick and easy form completion
- Our collaboration with website conversion specialists Maximyser continues, undertaking A/B testing on the forms to determine whether incorporating 3D secure affects completion rates
- These robust forms quietly and efficiently deal with the spikes of donations during regular national TV and cross-media marketing campaigns
Campaign microsite - key features:
- Our partnership with RAPP to create Cancer Research UK's 'See Where Your Money Goes' campaign microsite resulted in a highly effective site
- Sophisticated forms incorporate advanced features including pre-population - carrying the supporters' unique registration number from the email they've clicked on through to the donation form - thereby reducing the number of fields that donors have to complete
Support Us (Main website):
- Our work on this key area of Cancer Research UK's main website has included implementing a new look and feel and the migration of Mediasurface pages to Baigent Digital's SiteManager CMS
- We are currently working with Cancer Research UK to redevelop the whole 'Support Us' area, including the selection of a new CMS platform