Scripture Unionwww.scriptureunion.org.uk

Our close partnership with this Christian organisation has been fundamental in their move to digital ministry through the strategic development of their main website; WordLive and LightLive, transforming how this organisation communicates with its followers. Most recently exemplified with the launch of SU's WordLive iPhone and iPad app.

WordLive iPhone and iPad app:

• Enables individuals to receive daily bible quotes and prayers on their iPhone or iPad
• They can easily read, review, send on and connect to the rest of the Bible excerpt whilst on the move

• The application is now on sale in the Apple store.

Main website - key features:

• The strategic creation of a brand family for this website together with WordLive and LightLive maximises brand recognition and impact and provides a high quality visual experience for the user
• The internal advert generator helps to reduce bounce-off rates and promote a variety of content 
  
• E-commerce and online fundraising are integrated into the website
• Integration with Progress CRM database ensures that data is successfully captured for users as they complete actions on the main website or microsites
• A single registration process allows access to restricted information on all the Scripture Union websites

WordLive - key features:

• This highly innovative new site offers visitors a multi-media bible reading experience they can access any time any place - by RSS, podcast, e-mail or mobile phone
• The creative flash navigation on the homepage of this site, gives users a taste of the many ways they can engage with the content
• The site gives users many ways to consume it's content which fit around their busy lives, including podcasts, audio, video, text and images

Lightlive - key features:

• The site provides access to a wealth of free educational resources for church group leaders
• Entering information about participants ages, venue and multimedia facilities generates tailored resources for the group, typically a number of sessions within a program of materials
• Individuals who are part of a registered group can send group email updates when changes are made to the program

"Scripture Union publish Bible study guides for a variety of age groups. As with other publishers, they have been presented with the problem of how to use the internet to market their print materials successfully. Working closely with us, Scripture Union developed a strategy to offer online Bible resources free of charge, which they are hoping will lead to an increase in the sales of their extensive range of print publications."

Martin Campbell, MD, Baigent Digital