This highly creative, high impact fundraising microsite supports UNICEF UK's biggest ever fundraising initiative and is our prelude to the creation of UNICEF UK's main website which is now well underway.
- Hugely influential, creative fundraising microsite supports an integrated advertising campaign across TV, print, digital and outdoor media
- Moving photo essays use sound, images and words to transport the supporter into the world of each child as they tell their stories
- Donation pages include a bold use of imagery and text to reinforce the campaign message
- Fundraising forms have 3D Secure/Verified by Visa embedded into the main donation page so that the donor always stays at the 'Put it Right' site - providing for added reassurance
- Share This functionality encourages the viral aspect of the campaign with the means for supporters to spread the word virally via twitter, facebook and other social media
- UNICEF UK's main website is currently in the planning stages and will launch in the summer 2010
- Read about this site in Design Week
"This is a transformative moment for UNICEF UK. We’ve already had very strong support from major donors to 'Put it Right' and look forward to strengthening our support through this initiative. A children’s rights approach addresses the full picture of a child’s life. We are hoping to raise more money than ever for children and highlight the importance of fulfilling children’s rights."
David Bull, Executive Director, UNICEF UK