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Women's Institutewww.thewi.org.uk

Our development of a comprehensive site that enables users to view information about the national or local federations; book courses; buy goods and view recipes has enabled the WI to transform their online activities.

  • Our approach to the website development meant that the WI could easily re-skin the front end themselves following their recent brand review
  • Local WI Federations have their own pages on the site with contact details to encourage new member enrollment
  • The WI can more effectively promote their often challenging campaigns and build further momentum online
  • The powerful search and course booking facility enables WI members to choose from over 280 courses and book online 
  • One of the most popular areas of the site is the recipes section, especially the cakes and preserves!

Results

  • Over 700,000 page views per mth
  • Over 90,000 sessions per mth
  • On average 100 places on courses per mth
  • Top download: local food directory!

The website re-design was undertaken as part of a major restructuring of the WI’s communications and we are delighted at the contemporary and forward-looking site developed by Baigent which we believe improves communication at all levels. This is part of a long-term relationship with the agency and is the first step in enabling the Women’s Institute to engage website users with the great work carried out by the organisation.

Amy Bick, Head of PR, NFWI