Action For Children
OVERVIEW
- Acting as the digital partner for Action for Children, projects have ranged from creating a new online donations hub and redeveloping their main website, through to supporting ground-breaking projects such as the localised giving platform My Action for Children.
The challenge
- Collaborate with the Action for Children Digital Communications team and their existing agencies to deliver creative and innovative digital campaigns to reach their audiences online
- Create a branded, more personalised and more secure online donations process
- Ensure the main Action for Children website is easy to navigate and supports key supporter journeys
The solution
- New donations hub page gives donors choice over how to give and provides an engaging and motivating donor experience
- Simple and fully branded donations forms help donor retention and reinforce the charity’s brand, with donors reminded at every stage in the process where their money is going
- Redeveloped the main Action for Children website on an open source content management system and a new cloud-based hosting platform, giving their communications team more flexibility and control
- In order to make the website even more local and relevant to users, event and volunteer opportunities and projects are now mapped so visitors can easily search what’s going on in their local area by typing in their postcode
- Supported social media promotion and online fundraising capability for digital projects such as My Action For Children, where supporters can choose to donate to local projects in their area
The results
- Action for Children have an online presence with clearer navigation, improved mapping, better SEO and more accessible social media links
- Action for Children has successfully launched a number of innovative online fundraising projects, such as My Action for Children, which have resulted in more money being raised
- Action for Children have the confidence of having their digital activities hosted on an infrastructure which is secure, scalable, reliable, PCI compliant and supported 24:7
What the client said
We very much see the digital arena as an opportunity to differentiate ourselves from a crowded marketplace and reach more of our target audiences. We are also very much conscious of the need for value for money and producing measurable results. With our digital agency appointment, we aim to ensure that the development of Action for Children online continues in a strategic and exciting way.
Caroline Parr, Head of Digital Communications, Action for Children
